Also an internship assignment, I had to come up with a leader that could be used for promoting the company. The subject was up to me.

Citymedia Rotterdam is a company that specializes in "narrow casting". They generate and develope content which they broadcast in subways, stores and other areas where people have time to watch these messages.

Citymedia keeps track of national - and international news, but also entertainment and sports. Beside that, they shoot the occasional "mini documentary" and they help generate content for certain festivals or other special activities.

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