Client: Emu Australia/ Cinco Design
Work: Custom Composition for Video Synch
Description: Australian footwear and apparel brand Emu's "Ever Natural" slogan design prompt called for music that used "real" instruments and lyrics based on their brand guide words "natural, innovative, comfortable, enduring, and boundless" to complement their Fall collection. Rough video cut without audio was provided for visual mood reference. We used strummed acoustic guitar, folk elements, cymbal rolls, and spacious reverb-heavy production to reflect the natural and open coastal imagery. A bright major scale four-on-the-floor pulse was used to reinforce the optimism of the "boundless" concept. A building orchestration structure from acoustic intro to fully orchestrated outro refrain was used to lift the listener towards the logo prompt branding climax.