We all seem to be adapting a more conscious lifestyle—maximizing with the bare minimum, building a ‘tiny’ home or just simply trying to be a more ethically, socially-conscious person. Introducing Ethique. The New Zealand-based certified cruelty-free and a certified climate-neutral brand now launching in the U.S., helps you get back to the basics with a unique product concept.
Founder and master formulator, Brianne West, came up with the ‘solid’ plan to create an entire collection of solid bar style products. Ethique’s 34-product range is made of 100% sustainable ingredients that are ethically-sourced and naturally-derived, and includes shampoos, conditioners, cleansers, scrubs, moisturizers, serums, self-tanning bars and deodorants.
* Ethique offers a diverse range of over 30 solid beauty products in the hair, skin, body and baby categories. The collection includes:
o Solid Shampoo and Conditioner
o Body Washes
o Face & Body Scrubs
o Face & Body Moisturizers
o Self-tanning bar
o Pet Shampoo
* All products are free from palm oil, formaldehyde, sodium lauryl sulfate, parabens, animal products, petroleum by-products and ingredients that form nitrosamines or dioxins
* Ethique’s dedication to sustainable beauty practices has prevented the manufacture and disposal of more than 150,000 plastic containers worldwide, and is driven by the hashtag #giveupthebottle