Imagine taking a single step from the city concrete and planting your bare foot onto spongy grass with rolling hills topped by lush apple trees and ripe fruit for the picking. Sound like a dream? Well, that’s where it started; one nature dreamer’s big idea to take action against the lack of nature in urban people’s lives. Now it’s real and floating around the Big Apple, inspiring New Yorkers with an unexpected dose of nature. All aboard Swale: our floating apple orchard Nature Remix in the heart of New York City.
Creative Agency: Cloudfactory
Director: Daniël Nogueira
Production company: New Ams
DOP: Paul Ozgür
Sound: Ambassadors Sound - Amsterdam