This video is part of the Cambridge Judge Business School Entrepreneurship Centre video series for the SME Growth Challenge programme. This seven-part series looks at topics such as establishing ambitious growth targets, attracting the right people, innovation, and establishing a credible business plan. In this video Bill Higgins, Regional Director of Santander Commercial & Corporate, explains how a credible business plan is needed to gain access to funding.
Find out more about the SME Growth Challenge programme at jbs.cam.ac.uk/sme.
This series was originally broadcast on the Business Channel TV SME for Growth Platform.