SUPERBIEN PROJECTS ADIDAS IN THE 3rd DIMENSION
Adidas created the buzz on March 16th in Marseille with a breathtaking screening in 3D mapping towering over the Old Port at the Pharo Palace.
With that special touch of theirs, the Superbien Collective turned the facade of the Palace into first a soccer field, then a breakdance floor and then a dojo, for a monumental celebration of sports and urban culture. The screening proved to be a first of its kind: a French premiere in 3D mapping, on a 1800 m2 screen, and a first time encounter for sports stars Teddy Riner (judo), Sébastien Bosquet (Handball) and Andrew Albicy (Basketball) joined by the top notch freestylers in soccer, skating , BMX and breakdance.
Directors : Superbien
Production : WIZZdesign
Agency : FullSix