It is always heavyweight to change something in your life but if you bring yourself at least to do a first small step, you won’t turn back.
Brand Palette, being the leader of the hair color market, inspired women to make the first step to change, but not just changing the hair color.
We chose three famous Ukrainian women to personify the most important aspects of women’s life - beauty, family welfare and professional fulfillment.
Liliya Rebryk shared with the audience her secrets of harmony in family life, Masha Tymoshenko talked about the beauty and self-confidence, Victoriya Gres inspired professional achievements.
We used their stories as Youtube pre-rolls with different targetings.
Our calculations proved true - about a half of women watched 2-minutes preroll-videos till the end, which is real huge for such format.
As the next step 3 specialists - fitness-coach, psychologist and HR-manager helped women achieve their goals. Women could take experts’ opinion in video-format, read useful articles and left anonymous stories about changes they desired.
Every story was provided with the expert’s reply - Palette organized it for free.
The participants were given motivational gifts on a weekly basis. And the end our experts chose three women, who needed changes the most, and they received real course with the psychologist, HR-manager’s advice and a gym membership.
Women liked the project and the brand so much, that Palette got highest market share in its category during and after the project.
We believe, that if you are a leader in a category, you should help your consumers and it will return back!