Sal Natale owns Pugsley Pizza, a beloved hang out for students at nearby Fordham University and neighborhood residents in the Belmont section of the Bronx.
Natale, who has been in business for over 40 years runs the pizza shop with the help of his wife, Pina, son Pietro and daughter Alessandra.
Though he says Pietro may eventually take over, Natale has no plans of giving up his business just yet. Pugsley’s is open seven days a week for lunch, dinner and late night snacking. On weekends and Tuesday nights (the day before which many Fordham students do not have class) the pizza joint is open until 4 a.m. to accommodate those coming back from a late night at the nearby bars. Natale can often be found serving slices at all hours of the day and night.
He frequently jokes around and is known to play the saxophone or trumpet and sing karaoke to his wife or with students in the middle of the pizza shop.
Pugsley’s has a reputation as a place where a customer can come in to talk about sports, share a funny story and engage in a discussion about the meaning of life and love – all on their lunch break.
Natale decorates his shop with inspirational quotes and sayings, but the one most frequently spotted is Pugsley’s slogan, “Pizza is Good, But Love Is It.”