This film throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, it focuses on the explosive growth of child marketing, showing how youth marketers have used the latest advances in psychology, anthropology and neuroscience to transform children into one of the most powerful and profitable consumer demographics. Pushing back against the wholesale commercialization of childhood, Consuming Kids raises urgent questions about the ethics of children's marketing and its impact on the health and well-being of our youth.
