PSFK is the go to source for new ideas for creative business. Our events bring to life the discussion that takes place everyday on our site with a focus on particular areas of innovation.
For the PSFK SALON AUSTIN held at the The Driskill Hotel during SXSW, we brought together leading thinkers in mobile marketing together with experts featured in PSFK's Future of Mobile Tagging report.
Marketers are using mobile technology to enhance consumer engagement at each stage of the traditional purchase path, impacting how shoppers move through it and sometimes transforming what the path looks like entirely. At this this event, PSFK talked with key experts about themes that are emerging around the use of mobile tags and other innovations in mobile marketing.
Panel 1: Future of Mobile Marketing
Faris Yakob - Chief Innovation Officer, MDC+Partners
Noah Brier - former Head of Planning, The Barbarian Group
Renee Alexander Hamilton - Social Media Director, UNICEF
Aaron Sedlak - Creative Director, Sarkissian Mason
Moderated by Piers Fawkes - founder, PSFK