Based on the principals of wine tasting, Rae Stones and Fiona Sanday, a creative team from OgilvyOne worked with greyworld, to develop an idea that takes taste data and creates a visualisation from it.

Partnering with Freggo ice cream, a luxury brand with an emphasis on ingredients and flavour, greyworld created four families of abstract visualisations, Creams, Chocolates, Fruits and Dulces, each with their own set of variables and rules.

greyworld.org

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…