This video was released on YouTube on the 30th of March 2011, but was banned and pulled off due to its explicit content of nudity, sex and blood. The video immediately started to live its own life underground and popped up on servers around the world. Here it is, HD, uncencored and official: Where It Hurts by Pain of Salvation.
"The video for Where It Hurts is as brave and uncompromising as Pain of Salvation in general, and the Road Salt albums especially (from the first promotional photos to the mixing). Its aesthetic profile balances between the Japanese fight movie style of the 70s to the strict comic books’ chiseled and minimalistic graphical style of the 90s, landing beautifully in the uncharted territory of raw poetic erotica with a philosophical undertow. The two entirely different sceneries of the video make total sense towards the end, where they come together and explain one another. If you happen to be into content, that is. If you are not, the visuals will still last you a lifetime."
Recorded: Umeå, Sweden, 2010
Director: Owe Lingvall
Actors: Daniel Gildenlöw, Ida-Lisa Hellström
Film Crew: Oscar Hägglund, Joakim Jonsson, Jessica Lundberg
Daniel Gildenlöw: “Folkets Hus, Obbola. I have been sitting here, stark naked, in front of the cameras for almost 7 hours now. The floor is hard and the entire room is covered with white paper. A papered room, can you say that? In my hands I am holding a real heart. Isn’t that strange? I was a vegetarian for 10 years and here I am, naked in a papered room (sure you can say that, why not?), holding a heart that just days ago used to pound and pump blood. Though I am seemingly covered in it, there is no blood today. The stuff I am covered with is fake movie blood. It is sweet and sticky, and the smell mixes weirdly with that of the dead heart, getting worse by the hour in the hot spotlights.
This whole scene might strike you as strange, but you have heard nothing yet. Hiding just behind me, a camera technician named Oskar is crouching, frenetically using an old air-mattress pump which black hose is deeply sunk into the smelly heart. Every time he pumps there is a very disturbing sound, like that of a choking goose in panic (ok, I am only guessing here). Or a mad donkey. The frenzy of his pumping derives from the fact that we are playing back Where It Hurts in double tempo, resulting in a stressy and high pitched Smurf-like rendition of the song, to which I am to lip sync, while still trying to appear deep and profound.
Opposite me, also sitting on the papered floor, very naked and covered in fake blood, is a beautiful young model. In a few minutes we are going to make out, hardcore style. Although the 7 long hours have certainly helped taking the edge off, I still can’t help thinking that this simply has GOT to be the most dysfunctional foreplay ever!”