Lucid was hired by Panasonic Hollywood Labs (PHL) to help them define and articulate their very unique brand. PHL is the leader in Blu-Ray and 3D Blu-Ray encoding. They are a powerhouse of technology and R&D.

To tell the story we zeroed in on the "seed" or idea and how PHL bring ideas to life.

The piece features artwork of budding Japanese artist Macoto Murayama as well as the Producer of Avatar Jon Landau.


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