HackFwd Build 0.5 - Mallorca March 2011
Celine Lazorthes, CEO and founder of Leetchi.com gave a presentation on the basics of PR for startups at HackFwd's Build 0.5 event at Mallorca.
In this talk, Celine listed the best practices from her professional experience and the lessons she had learned about working with the press. First, in the case of technical developers, you have to embrace your geekiness (or should that be geekhood?) and capitalize that to the fullest. You, as the founder, represent the company to the point of being an incarnation of it, and around this position you create your own narrative. You have to create your story from the viewpoint of the user, ideally in a way that supports your own narrative.