The surging demand for shark fin soup is the primary cause of the sharks’ demise. Built By Wildman believes the best way to impact demand is by empowering regional campaigns within communities where consumption is the highest. Hear the personal stories of 28 individuals in Hong Kong who have decided not to consume shark fin soup and are inspiring others to do the same - in their native tongue.
In addition to bringing the sophistication and techniques from commercial advertising and filmmaking to the table, we also took a completely different approach to the campaign – enabling passionate individuals around Hong Kong to share their reasons for giving up shark fin soup, in their native tongue. It is our hope through these poignant, authentic stories – told by people from all walks of life, age and profession – they will inspire others to do the same.
Built By Wildman not only created, developed, directed, shot and produced the films – and other media – in both Cantonese and English, but we also developed the campaign itself for Shark Savers who is launching it in Hong Kong.
Special thanks go to Aaron Jaffe who composed the pieces for the cause and Shawn Heinrichs, who donated some beautiful shark shots and also the heart-wrenching finned baby nurse shark.
This is the first in an innovative series of multi-lingual films, PSAs, websites, printed materials, and billboards in communities in which shark fin soup consumption is high. Learn more about the campaign at sharksavers.org/sharkfinsoup