Images have played a decisive role in preserving wild places in North America for well over 100 years, and they are essential in campaigns to protect the Arctic, which few people will ever see firsthand. But images alone are not enough. Helen Cherullo, executive director of Braided River, and a dedicated Arctic protection proponent, will present the critical role of photographers, incredible imagery, and genuine coalitions in the “We Are the Arctic” campaign to date, and marching forward.
Helen Cherullo is the publisher of Mountaineers Books and founder of Braided River. She believes that wilderness is sacred, and appreciated through beauty: if we capture the heart, the mind (and responsible public policy) will follow. She has worked with many of the continent’s finest emerging and veteran nature photographers and writers on books, media, exhibits, and events. Braided River collaborates with grassroots organizations and committed philanthropists to preserve the last remaining wild places in western North America—including the topic of her presentation—the Arctic National Wildlife Refuge. In 2011 she received the “Voice of the Wild” award from the Alaska Wilderness League to recognize individuals whose actions, commitment, and contributions lead to greater awareness about protecting and preserving Alaska’s wilderness.
She has a degree in Journalism, with a major in Fine Arts from the University of Montana. Previous professional experience includes graphic design and advertising production, and being sole proprietor of a graphic design and printing management company. Her passion is developing creative, professional visually-driven communication campaigns that support grassroots engagement.