The vision for Scarborough Market Hall brings to life a key regeneration project for the coastal town that is set to inspire a new generation of entrepreneurs and independent small businesses.
The design, commissioned by Scarborough Borough Council, follows extensive consultation with past and present market traders, and is a contemporary interpretation of Victorian and 1930s arcade architecture; immediately familiar to local people. The design respects the integrity of the original, purpose-built Victorian market hall, with the addition of new spaces, offering a fresh setting for start-ups.
The £2.7million investment in Scarborough Market is indicative of a trend emerging in the North of England, with public bodies increasingly choosing to invest in supporting independent retail businesses. Creating an element of theatre in the retail and leisure experience combats the lure of online shopping. Markets are ready-made ‘retail theatres’ and there remains a great deal of affection for markets amongst the general public which town and city centres are well placed to capitalise on.
With a listed building as the starting point, Group Ginger are adapting and reconfiguring the spaces, to make them relevant for the future. Not wishing to alienate anyone; long-standing traders, customers or new start-ups, the design puts traders and customers centre-stage, to help foster that sense of community that people love about market halls.
Key to the revitalisation of Scarborough Market Hall is the introduction of a flexible events space, an idea presented in Group Ginger’s original proposal and that will create new opportunities for the building to reclaim its position at the heart of civic life in the town.