Destination America, part of the Discovery family, has recently pivoted to become the only network that aims to bridge the gap between true life experiences and the unknown. With its programming now focused on the supernatural and paranormal, the network wanted to align its on-air look with its new direction. We joined forces with DA’s creative team to create a comprehensive on-air identity that reflects the network’s philosophy.
Taking inspiration from the unexplained events showcased in DA’s programming, we created The Glitch and The Glow: two design concepts illustrative of irregularities and the supernatural. We merged these two looks to create an on-air identity that includes promo & navigational elements. All promo elements are fully customizable with an easy-to-use toolkit to ensure unlimited variety.