Bantay Bata See JR RUN PROMO.
Written produced by Pia Lopezbanos Carrion
Edited by Victor Bognot
Post by Bryan Reynoso
Video by Jeremiah Ysip
One man pledged to make it to the Ironman Triathlon: the race of his lifetime-to raise funds for abused and malnourished children in the Philippines. The spot aired in 7 regions and was distributed widely online. The creatvie concept was to make "sweat, perseverance and endurance" sensory images, to a soundtrack of wheel spokes, feet on pavement, breath and pulsation--interwoven to a background of subtle and haunting images of the painful, yet real, expressions of hunger and the absence of hope in the children's faces. This was shot with a minimum budget by a 3-person crew that went miles for the perfect shot. Themes of selfless charity, superhuman capacity and love were brought to life.
2012 Silver Promax BDA Winner for PSA
2012 Silver Telly Award Winner