In his BlogWell Austin presentation, REI's Manager of Digital Engagement, Jordan Williams, shares how REI is using location-based check-ins to build relationships and drive sales.
BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.
To learn more about BlogWell, visit socialmedia.org/blogwell/
BlogWell is produced by SocialMedia.org and GasPedal.
Learn More: gaspedal.com and socialmedia.org