Exclusive designer handbags are a true status symbol, and one a woman is able to naturally display, by carrying it around with her…wherever she may wonder. The right purse is a synonym for style and elegance, a timeless accessory which doesn’t know seasons, if not a particolar twist a designer may have added to a ‘seasonal model’, like faux fur in winter. Most importantly though, for most of the ladies, their handbag represents some sort of life container, which allows them to be fully equipped for any upcoming, foreseen and unforeseen events, at any time. Some even say that a woman’s handbag is a mirror of her soul…
…like a home really, just on a smaller scale.
Handbags are divided up in numerous pockets, each of which has a different task to fulfill: the make up poach would be the bathroom, the pocket for pens and agendas the home office, and so on.
This got the creative team of Amerigo Milano thinking – why not insert the handbag into the home? Why not turn a style icon into a piece of designer furniture? Why not use a handbag inside a home? Why not display it like a beautiful piece of furniture?
Three bag models eventually came out of this line of thought: specially designed home bags, that are able to wow even the most demanding clients: Lisamina, a wooden bag with classic lines, and Esmeralda and Annie that come with a 100% cashmere plaid.
They are the proud product of artisans that are specialized in leather, wood and design. One of them described the home bags as “pure architecture, captured in an accessory”. Seven different tools are necessary in order to create a handbag, and the hands of two women that have been making handbags in Monza Brianza, not far from Milan, for over thirty years, staying true to the worldfamous “made in Italy” which represents an unmatched level of craftsmanship.
It’s wood - cut and refined manually – which is then held together by tiny screws. After that, there are paddings to position and sew, there are trimmings and handles to be carefully selected: ten hours, two creative minds, and an unknown number of stitches. The soul of the product comes alive through the fusion of raw, natural, prestigious materials.