Get a fascinating, behind-the-scenes look at a new business, Artisan Flavors Ice Cream, and how its owner is exclusively using social media and electronic communication for promotion, including the following:
videos (YouTube), podcasts (iTunes), press releases (PRNewswire), maps (Google), photos (Flickr), conversations (Twitter, Facebook), blogs (WordPress), and reviews (Yelp). Future plans include presentations (SlideShare), livecasting (Ustream.tv), collaboration (Wikispaces), SMS (Yahoo Messenger, Skype), customer service (Crowdsource) and events (Zvents)..
Expert Speaker: Courtland Bovee, one of America's leading instructors in clear and effective communication, coauthors (with John Thill) the world's leading textbooks in business communication. Professor Bovee's specialty is social media and electronic communication.
See Bovee & Thill's Blog at boveeandthillbusinesscommunicationblog.com.