Early in 2011, Maloof Money Cup approached us with a need to create a :30 spot that would be leveraged across a partner platform for one event. Our response was why not take this opportunity to create a flagship :30 that could be used several more times in the year as their contest season progressed.
The client responded to both the strategy and this creative, adding a sense of drama and suspense to an otherwise core action sports experience. Pushed across multiple outlets, this promo has since garnered well over a half-million views in total further cementing the brand awareness of the "World's Greatest Skateboard Event."
Personally, I wrote, produced, and directed this piece overseeing a talented contract editor/animator.