Digital Design (Spring 2011)
Oklahoma State University
Illustrator, Photoshop, Soundbooth, After Effects, Canon 60D (background video)

This network branding was created for a fictional television station called Paleon TV. This station would focus on Dinosaurs and Paleontology, the study of prehistoric life. Paleon TV's programming selection would include shows featuring inquiries into the philosophy, investigation and speculations as to the existence of dinosaurs and their way of life.

The concept behind the project was to show the scientific aspects of research and investigation. This was achieved by referencing sediment layers (layering of visual elements), abstract scanning equipment (use of rotating elements), and excavation maps (modular logo accompaniment).

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