To support the publication of two new reports about blockchain technology, Australia's leading data innovation group DATA61 came to Redboat to find a way to communicate the key messages of this technical complex subject in an engaging 90 second animation.
Blockchain is a form of distributed ledger technology (DLT) that connects different parties over the internet to provide a secure and trustworthy record of their transactions (both financial and non-financial), without giving control to a third party.
On blockchains, you can prove where information has come from and gone to, which means it has the potential to open up new economic activity in areas such as financial services, regtech, supply chains and government registries.
After discussing the strategic messages, stakeholder goals and the principles of blockchain technology itself, we distilled the script and concepts for review. Once these had passed the scrutiny of the scientists and communication team at DATA61, we produced detailed colour storyboards that illustrated exactly how the animation would look and flow. With the script, concepts, storyboard and voice over recording approved, the animation took under 4 weeks to complete. Our fast-track option enabled the project to be turned around in under 6 weeks from initial brief to final delivery.
To find out more about the research that DATA61 has published on Blockchain in Australia visit: data61.csiro.au/blockchain
To find out more about animation with Redboat visit: redboat.com.au