For more than 60 years, Puratos has been pioneering improvements in bakery techniques. Bread improvers offer specific benefits through enzymes and natural sourdough. The vast bread improver portfolio has been around for so many years, people at Puratos almost lost interest in them...
The briefing was: make bread improvers sexy again, for both internal and BtoB use.
Client: Puratos Group
Communication team: BU Bread improvers - Cathie Cazus
Production company: Clementine
Producer: Lieselot Dejonghe
Creative director: Barbara Dejonghe
Production assistents: Emma Jongbloet & Joram Daels
Script: Mark Herring - Words, ideas and a good cup of tea
Additional scriptwriting: Lieselot Dejonghe, Peter Bostoen
Cameraman: Marc Van Acker
Camera assistent: Hassel Dehaes
Lighting assistent: Lorenz Decuypere
Additional camerawork: Geert Verstraete
Assistent: Dries Teuwen
Make-up: Daphne Zwanenberg & Liza Bekaert
Food styling & props: Karina
Editor: Barbara Dejonghe
Stock music: Annemie Hendrickx (Music & Images)
Voice over: Ben Deery
Sound postproduction: Erik Verheyden - 4audio
Color grading: Dries Noteboom
Director: Peter Bostoen
Shot on Arri Amira with Cine-Xenar III series (Schneider Kreuznach).
Helping you bake everyday better...