When parents learn their unborn child has Down syndrome, they have about 10 days to decide whether to keep the baby or not. Shell-shocked and overwhelmed, they leave the doctor’s office with a list of unanswered questions.
To make it worse, when parents do search for answers, they are confronted at every turn with the cold and clinical language of Down syndrome: Genetic defects. Developmental delays. Abnormality. Language that is far removed from the emotional reality of the agonizing decision at hand.
Canadian Down Syndrome Society (CDSS) realized there was a gap in information geared for expectant parents facing a diagnosis.
The campaign’s goal was to be there for these parents by simply giving them the answers they were seeking in the very moment they were looking for them. “Down Syndrome Answers” is ongoing, so these answers will always be there for expectant parents facing this difficult decision.