Ultraclub is a non-profit advertising agency, which was coordinated and led by graphic design students for one semester in the Boekhorstraat, Den Haag. The goal of Ultraclub is to form a collaboration between artists and the local community, by trying to develop a visual identity for local store owners. During the process, the amazing stories of the locals united the artists and the public.
The promotional video was meant as the introduction to the public exhibition in the space, which involved various people in the street. It is meant as a teaser for the exhibition, in order to give the viewer an idea on what Ultraclub is doing.