Project: Zaha Hadid Sales Gallery 2015
Zaha Hadid, the unique artist-as-architect, designs her first New York City residential property in a prime location in collaboration with Related Companies.
Zaha Hadid’s “520 West 28th” is her first residential project in New York City, situated in the notable West Chelsea neighborhood. The developer of the project, Related Companies, asked us to design an innovative experience for the property’s sales and marketing gallery.
We focused on a guest experience punctuated by physical and digital design details – layout, narrative content, digital interfaces, sound and technology activations. Every move was intended to translate the power of architect-as-artist and the appeal of living inside a work of art.
Buyers are enveloped within customizable digital content, including an original animated film we produced about Hadid’s process, the building’s site, and the core gestures of the design – all narrated by Hadid herself. With choreographed sound and lighting transitions, buyers move into a lounge space featuring an interactive table to explore a mass of content through an unconventional, extra-large interface. From start to finish, the architect’s distinctive artistic vision for luxury living guides guests through an unforgettable journey.
Client: Related Companies
Creative Content Studio: Hush New York
Creative Partners: David Schwarz, Erik Karasyk
Creative Director: Jodi Terwilliger
Design Director (Moving Image): Andrei Juradowitch
Lead Architect: David Lehman
Lead Creative Technologist: Ivan Safrin
Lead Technical Producer: Eric Alba
Producer: Cassie Baum
Head of Production: Katie Hepp
Director of Engagement: Dan Rodriguez
Design Lead: Christian Haberkern, James Zanoni
Designers: Christian Haberkern, James Zanoni, John Soat, Gap Yossanun
Animators: Christian Haberkern, James Zanoni, Gap Yossanun