The Flagship program Bang Goes the Theory on BBC strives to challenge existing preconceptions on scientific ideas. No surprise then, that when the time came to test whether or not brain training actually worked, they chose the Cheoptics360™ Model300 to provide a novel backdrop to parts of the real-time action in the show. As if taken straight from a hyper-intelligent giant, a huge brain floating inside the Cheoptics360™ helped provide a no-nonsense idea as to what this show really was all about. We were honored to work with the mighty BBC, and hope for more adventures with them at a later point. The bad news...well, brain training doesn't really give you any bang for the buck!