On February 26, 2011, VMCAD Fashion Design students and a few instructors created fashion for the GREENLife Eco Gala, a celebration of Eco-Food, Eco-Fitness & Eco-Fashion at Progressive Insurance headquarters. Students showcased couture and street wear pieces made from recycled, organic and reclaimed materials with eco-friendly designs. GREENLIfe is a fundraising benefit featuring healthy eating options, an eco-fashion show, and key appearances by leaders in the environment, wellness, and design.
Produced by Virginia Marti College of Art and Design
Edited by Stephen Mlinarcik
Camera Operation by Jason Jendre & Ralph Miller
Music by Jon Washington
*This edit was a monster! My instructions were also to highlight every garment that came down the runway. There were 77. Seventy. Seven. I received several very large folders of (thankfully!) already transcoded content and went to work.
To keep it interesting, I utilized as many overlay effects as possible without trying to take away from the clothes. That being said, the effects used definitely lend themselves to the rhythm of the piece and wound up being a good source of texture and a great way to mask cuts that weren't quite working otherwise.
I did a dangerous thing here, I began cutting the piece down without music in mind. I was able to establish a visual rhythm and figured I would build a loop-able score after the edit was wrapped. However, as I ran out of time, I realized I was not going to be able to score it myself, so I called on the creative strengths of Jon Washington. All I told him was to create something for a high-energy fashion show, and what he turned out found a nice balance between that energy and an ambiance suits the piece well.
There's always a good feeling after finishing a long edit, I'm happy with the results and the collaborations that got it there!