Collaborating with other people is something that we believe everyone needs. It broadens the creative process and the advantage of multiple minds working together towards the same goal cannot be denied. For this project paper artist Zoe Bradley created a floral installation piece for the arts-based space in Galeria Melissa in London’s Covent Garden. A major component of the artwork is a large ‘cubed’ screen which plays moving image content. Swhype was asked to create a sequence which would compliment Zoe’s work whilst reflecting the nature of the exhibition. It would need to be designed to ‘wow’ people from the street.
Taking inspiration from the story behind the lotus flower – emerging from the darkness ‘into enlightenment’, we brought Zoe’s paper flower sculptures to life in a 3D animation.
The exhibition ran throughout Summer 2017.
For full project see: https://bit.ly/2Nqu2dE