3rd Year UOW Graphic Design Project (2010)

This project explores the relationship between art direction and branding within sustainable graphic design. My project was an experiment with how environmentally conscious materials could be utilised in art direction to enhance the contemporaneous of an eco- branding identity. I explored this concept by designing a campaign for the environmentally conscious brand identity Patagonia. The campaign focused on Patagonia’s new eco-friendly Regulator wetsuit technology which is made up of Merino wool and recycled polyester. My aim was to highlight their use of Merino wool as a Unique Selling Point (USP) for their new environmentally conscious wetsuit range. The campaign was executed so it could be applied to a range of formats both digitally and in print

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