We’ve all been told to be data-driven, and we know that opinions and intuition are no substitute for good metrics. But what does it really mean to be data-driven when the rubber hits the road? What good are a/b tests if the user base is too small to reach statistical significance? Are year-over-year or month-over-month comparisons ever appropriate? Does qualitative user research have a place in a world of cohort reports and conversion rate graphs? And how can I get my team involved to build data into our culture?
In this talk, Vicky will share her experiences leveraging data to build Lucidpress, Lucid Software’s design & layout web app. From user interviews to Design Sprints to multivariate testing, the Lucidpress team has used a wide variety of tools to optimize their product for its 2M+ users. Through real-life examples (like the time they burned 2 months of development time that amounted to nothing), Vicky will share what she’s learned about when and how to use data effectively.
Want more inspirational talks like this? Join us at Front in 2018:
Front UX & Product Management Workshop Series
4-5 January 2018
Front UX & Product Management Case Study Conference
31 May - 1 June 2018