At SFW, we like to ride our bikes. Like, a lot. So, when it came time to create a brand video to promote our advertising and marketing agency, we knew cycling had to be involved. This piece shows a pivotal part of our culture that also serves as a metaphor for how we help our clients win. The lone cyclist is an actual SFW client and the cyclists seen later are SFW employees. It doesn't matter where you are in the race, with SFW, you're not alone and we're going to get you across the finish line.