A project by Lana Dumitru & Vlad Tenu.
Made with Crystals from Swarovski.
Directed by Anton & Damian Groves
DOP and Grading by Radu Fulga
Edited by Niki Georgiev
Post Production by Călin Bogdacenco
Sound Design by Andrei Nechifor
Produced by Studioset
foræva is about two designers putting the past into the future in the shape of a crystal dress. Approached by Swarovski, fashion designer Lana Dumitru and architect Vlad Tenu have teamed up to reimagine tradition for the next space age. They took the folk pattern from a traditional Romanian rug and digitally re-constructed it from over 25.000 Swarovski crystals into a new kind of artefact. The complexity of this dress has reached an engineering level, only possible through full 3D simulations, algorithmic design methods and digital prototyping.
foræva is a story about humanity, mythology and space. It starts from the next space age and brings the ancestral tradition into the present times. it is the ancient philosophical concept of eternal recurrence but with added space age disco lights.
foræva is the female character coming from the future to inspire and guide us through the rediscovery of our quintessential values. she brings a constellation of new possibilities and directions to shape our future heritage. she's the old Eve and the future one, carrying the tradition like the most fashionable thing in the galaxy.
foræva is the dress carrying a positive and colourful message sent to us from the next century: identity and tradition will not be lost on the path of globalisation, they will evolve in unexpected ways, shaped by technology and emotions. It is the dress that Grandma Earth will give to us as a goodbye gift before we leave her for other planets; or a Saturday night outfit on Mars.