The MCV Industry Excellence Awards 2011 took place on Thursday April 7th at The Brewery, Chiswell Street, London.

Nearly 650 retailers and execs crammed into the venue, which is the most prestigious single night on the UK games industry calendar.

The evening started, as ever, with a spoof video starring senior figures.

Stars included representatives from Electronic Arts, Xbox, Future Publishing, Sega, Namco Bandai, GAME, Disney Interactive, Ubisoft, Warner Bros, Activision, CentreSoft, Gem and Koch Media.

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