Remember when science fiction used to be relegated to the geek seats? When it was synonymous with dank basements and Dungeons & Dragons? When it was niche and narrow? Yeah, neither do we. Today, sci-fi is at the forefront of modern culture, dominating the box office and television ratings around the world. The genre is responsible for most of the stuff we talk about, obsess about, debate, share and, yes, geek out over.
To celebrate their 25th anniversary, SYFY is recommitting itself to the sci-fi genre and its millions of passionate fans by embracing and celebrating more than just their own original content, but all things genre. We had the privilege of contributing an entirely new visual identity for the network, including a new logo, custom typefaces and tactical innovations that form the backbone of the brand across all linear, digital, social and experiential platforms.
Air Date: 2017
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