The development of technical products is a process that starts with an idea or need and ends with a complete product description. This process requires thinking ahead about all life phases. In most of these phases humans are interacting with the product. Despite ISO standards on usability of human-machine interaction or on user-centred design, the results are far from satisfactory. Research now shifts its focus towards intuitiveness, user experience or design emotion, in combination with developments such as participatory design and inclusive design. The presentation will highlight some of the issues regarding human machine interaction and on current investigations into more “humane” interaction.