The all too familiar experience of witnessing a toddler meltdown in public is inhibiting mums and dads from hitting the shops, according to research NewRiver commissioned
We have been looking at ways to improve the retail and leisure experience for family shoppers and brought on board child psychologist Dr Sam Wass, from Channel 4’s "The Secret Life of Four Year Olds" series, to help understand the reasons behind shopping centre temper tantrums.
Check out our video snapshot of a few familiar experiences! In July 2017 we launched our NewRiver Kids Club with the aim of helping create a more enjoyable family shopping experience and help prevent and resolve common problems for our customers shopping with young children in tow #newriverkidsclub #tempertantrums
To find out more visit: nrr.co.uk/portfolio/marketing/kids-club
