MasterCard Pricless Gigs - Print/ Outdoor
Problem: To create a supporting print/ outdoor campaign for the MasterCard Priceless Gig for the Birds of Tokyo.
Solution: Staying true to the paper craft and in camera style of the TVC we created a real paper set with a variety of hand-made paper models. The idea was to create something heavily crafted and shot in house that would stand apart from the usual gig poster. The result was a 3x3 meter paper set full of paper models and an entirely in-camera ad.