In an Absolut World, the new global concept of Absolut, makes us dream with visions from a world where everything is as perfect as Absolut Vodka is...

Making it real couldn't be easier. The consumer received messages from straightforward typographic banners, each of these being different depending on the place where it was shown. Thus, while watching a video on Youtube, a message appeared saying that In an Absolut World you could also download popcorn. Or, for instance, while chatting on Messenger, a further banner claimed that, In an Absolut World, that Mary_23 who drives you crazy would really be a 23-year-old girl.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…