Despite the constant onslaught of new tools and tactics, something very fundamental about change has not changed at all: stories matter. Storytelling has been the most powerful building block for social change since the beginning of time. What social networking tools do is give you unprecedented power to share your stories to many more people than ever imaginable. Your stories--and willingness to share the stories of others with your networks—can mean the difference between social change and perpetuating the status quo. The class will cover the culture of social networking (including dos and don'ts, plus common fears), tactical strategies for current tools like Twitter and Facebook, as well as understanding and implementing metrics for success. Deanna Zandt is a media technologist and the author of Share This! How You Will Change the World with Social Networking (Berrett-Koehler, June 2010).