Michael Richards, the producer, myself and Joe Binks our multi-talented production manager were lucky enough to get commissioned by Nokia to travel down to SXSW 2011 to make a film about the festival and the people it attracts, both contributors and visitors. Austin is an astonishing city that really explodes during the festival. We met some amazing people, really talented, really likeable people who were kind enough to give us some time and answer a few questions. The basic premise was simple, we asked just one question really. "Why are you here?" and then just saw what fell out of that. Naturally we ended up with way too much footage for the short we'd pitched to Nokia and my biggest regret is that some of the people we met have not made the final cut. With luck we'll get the chance to make a longer cut. A big thank you to Dominic Shovelton and Claire for an amazing track. Also to the wonderful Emily, Mark, Scott, Damian, Patrick and the astonishing Ali Anselmo.