It's raining Lego!
This classic was directed by Roman Coppola. He first shot the spot using actual camera equipment and a real Element. We then tracked the shots, recreating them in 3D, allowing Coppola to bring the nuance of movement you get with a real camera, even though the spot is all CG spot.
We took over from there creating custom software to ensure that the deluge of colorful blocks all fell into place just right to form each part of the vehicle.