90 years of Chevy pickup trucks in 30 seconds.
Created for the launch website for the 2007 Chevy Silverado, this film explores Chevy pickups through the decades in a single fluid camera move. Each transformation from one truck to another was inspired by the manufacturing techniques of each period such as sheet metal stamping and robotic assembly.
We had the various historical vehicles digitized into 3D models at a museum, making sure to create authentic digital replicas. The environment is also digitized, based on high dynamic range imagery (HDRI), recreating a location in Utah.