Where's The Beef? - How Various Stakeholders Are Monetizing Music


Few would argue that understanding today’s consumer behaviour, digital culture and evolving technology landscape is critical to extracting enough value from the music business that those committed to it can still make a decent living. But in the corresponding rush to give today's music fans what they want when they want it, the lines between stakeholders have become increasingly blurred. Even with business models evolving though, effective tools for music discovery, distribution, promotion and curation remain an absolute necessity. This panel brings together a group of powerful creative minds from some of the major stakeholder groups - radio, label, management, artist - in an attempt to understand what strategies are being implemented now that will shape the sustainable music business of the future.

Thanks to our friends at andPOP (andpop.com/) for videotaping this panel, and to the folks at Canadian Music Week (cmw.net/) for allowing us to live-stream, videotape and share such a great discussion.

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