At Sustainable Brands '16 in Detroit, Thomas Kolster met up with Melissa Anderson from Public Good.
Public Good is a network of doers, people who want to make the world a better place. Their goal is to make moments of inspiration into inspiring action, enabling everyone to make a difference and encourage their communities to do the same. At the heart of Public Good are their media tools, the world’s most popular way for news readers to connect what they're reading with what they can do about it. When you read a story, whether it’s about Syrian refugees, Flint water, or a shooting on the west side of Chicago, you’ll often find their tools embedded in the article or social media conversation connecting you with actions that can help make it better. Public Good’s technology is in use by leading news outlets ranging from CNN to Univision to Upworthy, and today more than 30 million people have been able to support their network of nonprofits working on the world’s most important causes.