Blog post:

The "Avoiding Disaster: How Not to Use Social Media" panel at Blog World Expo 2008 discussed how not to approach social media for people looking to promote themselves and/or their companies through blogs, forums, social networking sites and other types of communities online.

Panel participants:

Lee LeFever (@leelefever), Principal, Common Craft (

Jason Falls (@JasonFalls), Social Media Explorer, Doe-Anderson ( and Blogger, Social Media Explorer (

Darren Rowse (@problogger), Owner, (, Co-Founder, (, Co-Founder and VP Training, b5media ( and Co-Author, "ProBlogger: The Book" (

Patrick O'Keefe (@iFroggy), Owner, iFroggy Network ( and Author, "Managing Online Forums" (

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