This is our Green World Campaign-produced screen content for our Times Square "ReGreen the World" text TREE Earth Day initiative. It will be on 10 jumbo screens in Times Square this Friday, April 22, 2011 (including the building-sized NASDAQ and American Eagle screens) as part of Earth Day New York 2011, turning the urban environment into a virtual forest at regular intervals. This work supports the United Nations Year of Forests 2011.
PSA designed and donated by leading ad agency David & Goliath (L.A., Frankfurt, London) and Stockholm-based FilmTecknarna. Production was funded by a grant from the U.K.-based CBD Charitable Trust. Technical coordination of this complex project will be overseen by Tal Yarden, a leading New York video designer and multimedia programmer. An interactive "treemometer" created by leading game designer Greg Roach will display real-time updates of contributors, creating a unique "positive feedback loop" in public space. Project partners include EarthWays Foundation, CauseCast, the One Spirit Learning Alliance, Culture Shock Marketing, the Streaming Museum, Iva Kaufmann & Associates, Greg Roach & Spirit Quest World and Imagination, Inc.